Target Audience :
-British
-Females
-Age 16-50
-Disabled people
-Working Class
-Chadwell Heath residents
Are target audience, will revolve around British audience. Mainly aged between 16 - 50 because the age group can relate to the problems conveyed in the film, and mainly female due to a female being the main character and girls could relate to her we can tell this after looking at the exit polls for Fish Tank which revolves around a female, most of the people they surveyed were females. This could also appeal to audience that have a disability and the struggle to over come the prejudice within society. Our target audience could also be from the area eg. London, due to the audience relating back to the landmarks and locations in the film. Are target audience are also people that watch social realistic films due to them liking the genre. Are target audience can also evolve around working class people due to our production based around working class life, so the audience can relate to it.
Narrative
Are film is about a struggle to regain her life back after being very sporty and having her future ahead of her, due to her having her back broken by jealous thugs, the film is how she try’s to fit in with society and face the problems and prejudice that comes with being disabled.
The start of our opening sequence, is the main character with her friends coming out of school. We then see her playing football, then it cuts back to present day of her being in a bed sit and a wheelchair next to her, it then cuts back to her playing football and we see a group of girls approach her, we then cut to credits and in the background noise we hear screaming. The rest of the opening scene we see her getting dressed, (starting her normal day) and the credits role.
The conventions that we will be based around will be aspiration were the main character wants to achieve something in her life despite having a disability.
Technology
We will use technology to make are production realistic by filming in hd, we do this by using a hd video recorder, this will the production have more clarity and make for a more enjoyable film. We will also use a tripod so when we film we can get suitable heights so the audience can relate to the characters views.
We will also use a editing applications to edit the production of our film, we will also be using the music application so we can make are own music so we can avoid copyright.
Title
The name of our production is still being decided but i am thinking about having “Struggle” has the title of the film. This connotes the theme of the film due to the main character having to struggle with her disability.
The title relates the the conventions of a British social realism film, because struggle connotes the convention of aspiration. This title will appeal to the audience due to them being enticed because they will wont to know what the struggle is about and how the main character will over come the problems they face.
Representations
The main character of our film is a young white girl, we think this would be a good main character like in fish tank, I think this works well as it is quite unusual to be following a young girl in her life. She will be who the film is mostly focused on and will also be the protagonist of our storyline. We are also introduced to our main characters best friend as they come out of school together during the first few minutes of the film, she is also a good character. Also during the opening sequence the audience will have a quick meeting with the antagonist of the film when she has the fight with our main character, which sets up our story. This character is also white and female. At the beginning of my film there are no obvious Propp character types but after the accident that occurs our main character, could be seen as pitiable as pathetic and is also used for atmosphere. The characters in my film may challenge the typical stereotype of a young, white girl as being calm, quite a good girl because in my film they have attitude and the protagonist beats up my antagonist, putting her in hospital, defeating the good girl stereotype.
Conventions
My film will slightly conform to the British social realism genre. Firstly, by having a young white female as my main character, like in fish tank, goes against the grain as it is quite unusual. Also the situation, young, white girls fighting and putting people in hospital is conforming to the British social realism genre as it shows the real life of working class, instead of looking at them through ‘rose tinted glasses’. In the opening scene we see two of the protagonists leaving a school, which e assume them to be a part of as there are wearing the uniform, this shows them to be working class and be at a public school, which is typical of a British social realism to focus on working and under class rather than middle class. A hybrid element of my British social realism genre would be the gangster violence theme but with a twist as it would be girl gangs instead of typical boy gangs.
Style and Iconography
My camera work will create an effect on the audience as i aim to do it as a documentary, following my main characters life and the struggles she goes through to try and achieve her dream after being knocked back, and more importantly finding her attacker. They used this technique in fish tank, following around Mia, which I think worked really well and was quite affective in the feeling it gave the audience towards her. Due to my film be a British social realism film, i will use little editing as this is one of the conventions. Editing I use may only be little like fading in and out of black and also the use of graphics ie, titles and typography. This will effect the audience as they will feel more involved in the film as there is no make believe editing that attracts away from the story and makes you feel like you are watching the film and not a part of it. The costumes in my film will be very simple and nothing fancy, this is to add emphasis on the genre of the film and the people and area that it is filmed in. British social realist films focus on the working class so I will sue simple costumes and props, so that it does not look like a Hollywood film with big fancy costumes and props. In terms of sound and music, the audience will only here diagetic sound and music, and also possibly a theme tune, but that will be all. This will add to the emphasis on it being real life and so that the audience can connect to the characters in the film without being distracted.
Institution
The production company, being a British, independent film company, limits my film making. It will affect the amount of money i can spend on my film, the cast of the film and also my filming locations. This is because the company itself does not have a lot money to give me to fund my film. This could affect the distribution of my film as i will not have a lot of money to be sending my film around to a lot of cinemas as i do not want to risk loosing money by it not being viewed due to its content, as it only appeals to a niche audience. Therefore it will be best to just distribute it for home exhibition, ie dvd’s and internet. Also i will not have the funds to advertise my film properly and create as much audience awareness as i need for my film to do well in a cinema, meaning that it will be more successful in home exhibition. My film will most likely have home exhibition. It will be home release and viewed on DVD, or can also be viewed using New Media Technology on a laptop, iPod or phone using the internet or downloading it from a website. It will not be seen in a cinema as cinemas are for a main stream audience and British social realism films appeal to a niche audience because of the content and the themes and issues they deal with within their films.
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